ME Localize

Transcreation Services

Go far beyond just translation and convey your message in a creative marketing style

Transcreation is a term that has been widely used with the increasing need for businesses to reach global markets. When translating marketing materials such advertising brochures and promotional materials, you need more than word for word translation. Mere translation is often not enough to efficiently communicate the emotional implications of your message. You need a professional transcreation for your content in a way that resonates with the target audience.

Translation Vs. Transcreation

A quite clear distinction should be made between ordinary translation and creative stylistic transcreation. While translation is the process of converting text from a source language to a target language, transcreation involves translation, adaptation and modification of text to create an emotional experience and connection with a very specific target audience. Another main difference is that translation can deal with any type of content including fields of specialization where accurate and identical translation is a must such as technical, medical and legal texts. However, transcreation is especially needed in certain fields like marketing, advertising and adaptation where the core message can be kept the same but conveyed differently. Moreover, translation is carried out by linguists whose main concern is the linguistic aspect. On the other hand, transcreation specialists combine linguistic knowledge with experience in marketing and copywriting. They are native speakers and locals who have deep understanding of cultural norms.

Creative Translation Approach

A leading linguistic agency with years of hands-on experience in localization industry, ME Localize helps you adapt your product or service, ensuring that the core of your message is creatively conveyed. Our expert transcreation specialists have deep linguistic knowledge and full awareness of needs of your specific target market. We ensure that your content is professionally and creatively localized in the most appealing look and feel.

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