Access to the Middle East markets is of a great strategic importance for many industries due to its increased investment opportunities and fast-growing potentials. When approaching the global marketplace, you may find that some aspects of your business are not culturally appealing, preferred or even acceptable to the Middle Eastern communities that have their own preferences and requirements. Therefore, there has been a growing need for localizing and adapting new products and services before being introduced to the fast-growing markets of the Middle East.